Select dog or cat, then enter your product’s name, UPC or SKU number. If you’re not sure where to find those numbers, view this guide.
With change comes questions. Find the answers here.
Strengthening the holistic Prescription Diet brand experience in an online first world, making it simpler for vets to recommend and pet parents to choose our brand via modern packaging, strong clinical evidence and emotional messaging.
We have done a lot of research to understand the pet parent as well as the veterinarians and optimize our packaging designs for both online and in the clinic. We have a new simple and clean design that is easier to shop online as we increased the category descriptor as well as color blocking and the alpha codes. We have highlighted our Hill’s credentials by giving them more prominence. Each product package is differentiated with unique pet images on the front as well as bringing the science to life in an easy way on the back panel. On the back of the pack, we have one core main claim on the top and we are explaining the benefits of our products with succinct statements on how it helps and how the formula works. These top three claims were based on insights and we included icons to help provide clarity and understanding.
28 dry formulas have changed (24 require a transition), 16 wet formulas have changed (1 requires a transition), and 1 treat formula has changed.
In the new recipes, pork fat has been replaced with chicken fat. Using Chicken fat brings these recipes in line with the rest of the portfolio that already had chicken fat. Chicken fat is loved by pets and helps with overall consistency of product quality. In addition, these products are excellent tasting as we optimized taste enhancer ingredients resulting in great tasting new recipes that are on par with the current formula.
Select dog or cat, then enter your product’s name, UPC or SKU number. If you’re not sure where to find those numbers, view this guide.
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Hill's Quick Reco makes it easy to create a feeding plan for you patient during their appointment and communicate to pet parents the importance of feeding the right food.
For more than half a century, science has been at the core of our nutritional philosophies and innovations.
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Since 2002, the Hill’s Food, Shelter & Love Program has provided shelters with the life-changing nutrition they need to help the most vulnerable pets find forever homes.
製品特長を説明しやすい新デザイン
自信を持ってお勧めいただける、ペットが夢中になるおいしさ
ペットオーナーが動物病院に療法食の相談に訪れるようサポート
一部製品の原材料が変わります。変更点をご確認ください。
現代的なデザインと説得力のある科学的根拠、心に響くメッセージを通じて、獣医師にとってさらに勧めやすく、ペットオーナーにとってさらに選びやすいブランドになることを目的としてリニューアルいたします。
ヒルズは獣医師とペットオーナーのニーズをより深く理解するために様々な調査を行い、最適なパッケージデザインを開発しました。適した症状や製品名の表記と配色を改善し、ヒルズのロゴがより目立つようにすることで、シンプルで見つけやすいデザインに一新しました。前面には、製品ごとに異なるペットの画像を掲載することで、見分けやすくなっています。裏面には、キーメッセージ、愛犬・愛猫にとってのメリットと製品の特長をアイコンを使ってシンプルに解説しています。
これらの資料をペットオーナーへの説明やフォローアップとしてお役立てください。
ヒルズペットニュートリションセンター(PNC)では 獣医師と栄養学者たちがチームを組み、 ペットが夢中になる味を日々探求しています。 どのような取り組みを行っているか、是非覗いてみてください。
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